The Multi-Platform Account Executive is an entry-level position that will be partnered with The News and Observer sales teams to increase sales revenues. A successful Multi-Platform Account Executive will achieve mastery of multi-media sales skills and quickly apply these skills to sell digital and print products, in live customer situations. New account executives will be assigned to sales groups based on department needs.
This is a developmental position that will require heavy focus on the duties and responsibilities listed below:
Demonstrate a multi-media sales aptitude, through skills training and assessment and through customer field work. This includes Product Knowledge (Digital, Print and Niche). Policies and Procedures and Customer Needs Assessments, followed by Prospecting and Sales.
Develop strong digital product selling skills, including SEO. SEM, websites, landing pages, video, mobile, email, social media, reputation management and banner ads. Demonstrate quick aptitude in new, undefined digital offerings.
Develop fluency in News and Observer advertising terminology and philosophies. Readily communicate advertising features and benefits. Increase knowledge of market penetration, rates, circulation, competition, readership results, research tools, etc.
Develop technical and organizational skills required. Demonstrate skill in use of electronic sales tools.
Actively sell. Partner with Account Executives, support Specific Sales Initiatives, Successfully Manage Territories or Account Lists for open positions. Partner with all personnel in advertising and support departments.
Respond quickly to changes in assignment. Easily move from team to team and gain experience in all areas of the Advertising Division.
Candidate must have a acceptable 7 year driving record based on company standards. Must have valid NC driver's license, and have $100,000-$300,000 liability coverage on auto insurance.
Candidate must pass a pre-employment drug screen and a background check.
The News & Observer Publishing Company is an Equal Opportunity Employer.